About us
Two people build your entire operating system.
We’re Tovah Marx and Saleem Sabeer. Together we build the whole backend a business runs on — the website, the store, the CRM, the dashboards and the automations — as one custom system, shaped around how you actually work. Not a template, and not a team of strangers: the two people who design it are the two who build it.
Tovah Marx
Founder & Builder
Tovah designs and builds the whole system end to end — the website, the store, the CRM, the dashboards and the automations behind them. She has ranked a client to Google’s first page in weeks with no ad spend and no Business Profile, and she’d rather hand you a live, clickable system than a slide deck.
Saleem Sabeer
Partner
Saleem partners with Tovah on every build — from architecture to launch. Together they own the entire system, so the two people who design it are the two who build it.
How we work
A studio of two, on purpose.
Small enough that you always talk to the people building your system — serious enough to build the whole thing.
We build it ourselves
No account managers, no offshore hand-off. The two people who design your system are the two who build it.
One system, not five tools
Website, store, CRM, dashboard and automations — designed to talk to each other from day one, not duct-taped together later.
You own everything
Your data, your customers, your system. We build it around how you actually run — you’re never renting your own operation back.
We stick around
The same two people who launch it keep it running. You always know exactly who to call, and you get a real answer.
Let’s build yours.
Tell us how your business actually runs, and we’ll show you exactly what we’d build — no jargon, no obligation.